Just read this -
"Consumers are being wined and dined to a fare-thee-well as restaurateurs seek to maintain positive sales momentum and obtain competitive advantage. According to research by The NPD Group, the use of attractive ingredients is the best way to elicit an order and is far more impactful than price in the purchase decision. Operators have taken this to heart and expanded their pantries to include a wide range of alluring, premium foodstuffs aimed at promoting patronage. One ingredient in the spotlight of late is the truffle, a rare fungus prized for its subtle earthy flavor and aroma that grows underground near the roots of trees and is sniffed out by specially trained pigs or dogs. Harvest is typically slow and laborious, making the product all the more expensive and desired. This year, however, a bumper crop of white truffles from Italy and increasing supply of domestically produced black truffles has caused prices to plummet and interest to soar. Whether black or white, truffles are turning up everywhere."
Restaurant News
"Consumers are being wined and dined to a fare-thee-well as restaurateurs seek to maintain positive sales momentum and obtain competitive advantage. According to research by The NPD Group, the use of attractive ingredients is the best way to elicit an order and is far more impactful than price in the purchase decision. Operators have taken this to heart and expanded their pantries to include a wide range of alluring, premium foodstuffs aimed at promoting patronage. One ingredient in the spotlight of late is the truffle, a rare fungus prized for its subtle earthy flavor and aroma that grows underground near the roots of trees and is sniffed out by specially trained pigs or dogs. Harvest is typically slow and laborious, making the product all the more expensive and desired. This year, however, a bumper crop of white truffles from Italy and increasing supply of domestically produced black truffles has caused prices to plummet and interest to soar. Whether black or white, truffles are turning up everywhere."
Restaurant News
Retired and having fun writing cookbooks, tasting wine and sharing recipes with all my friends.
www.achefsjourney.com
www.achefsjourney.com
